There’s never been a more important time for Private Golf clubs to measure their level of sustainability and “think outside the box”.
It’s become a national challenge for clubs to attract new members whilst holding onto to their existing membership base.
Costs are going up and membership levels are stagnating. Ageing members are retiring at one end and there’s not enough young new members taking their places.
There’s more competition from private groups and cheaper public golf facilities than ever before and clubs need to consider rewriting their Strategic Plans to take all of this into account.
Those club’s enriched with a proud and steep history need not throw it all aside but rather embrace it, harness it and retain it.
There’s always going to be a place for tradition, it’s acknowledging when these traditions are affecting your resources and knowing how to create value from them that’s important.
We at Alter Course, are committed to helping private golf clubs achieve a sustainable future, even if we have to do it one club at a time.
Our approach is unique and tailored, performing a high level strategic review and seeing what that portrays. We take that information and identify where we see strengths that can be built on, weaknesses that require management, opportunities that should be explored and threats that must be considered.
We’ll build and implement some new strategies with you and then check in from time to time to see how it’s all going.
Written by Oliver Kieztmann, CEO of Alter Course – Your partners in business