Private Golf Course

Are Australian Private Golf Club’s A Dying Breed?

There’s never been a more important time for Private Golf clubs to measure their level of sustainability and “think outside the box”.

It’s become a national challenge for clubs to attract new members whilst holding onto to their existing membership base.

Costs are going up and membership levels are stagnating. Ageing members are retiring at one end and there’s not enough young new members taking their places.

There’s more competition from private groups and cheaper public golf facilities than ever before and clubs need to consider rewriting their Strategic Plans to take all of this into account.

Those club’s enriched with a proud and steep history need not throw it all aside but rather embrace it, harness it and retain it.

There’s always going to be a place for tradition, it’s acknowledging when these traditions are affecting your resources and knowing how to create value from them that’s important.

We at Alter Course, are committed to helping private golf clubs achieve a sustainable future, even if we have to do it one club at a time.

Our approach is unique and tailored, performing a high level strategic review and seeing what that portrays. We take that information and identify where we see strengths that can be built on, weaknesses that require management, opportunities that should be explored and threats that must be considered.

We’ll build and implement some new strategies with you and then check in from time to time to see how it’s all going.

Written by Oliver Kieztmann, CEO of Alter Course – Your partners in business

Private Golf Courses

Alter Course News

‘Rome wasn’t built in a day’, the same rings true for your business.

Customer service, availability, resource, market fluctuation, meaningful engagement, reputation, consumer endorsements and employee satisfaction all have an essential role in growing and sustaining your business, right?…
….Wrong, focusing on these essential factors alone will not and cannot sustain your business long-term. Sure you can make money whilst ‘the sun shines’, and get out before the storm comes as a lot of small business owners have done in the past. But what happens if you miss your window of opportunity? What happens when sales stagnate or worse, drop off? How often can a small business owner ‘re-invent the wheel’? What’s to say you will know when to get out next time?

Why hold it all to chance, when you don’t have to?

Our answer to small business owners is; Proper Planning Produces Prosperity (our 4P’s). For without planning there is no sustainable long term success.

We have a plan, and it’s to partner with YOU, the small business owner to ensure that you have a long term plan that is achievable and sustainable. But our plan doesn’t start or stop there, we’re for ‘rolling our sleeves up’ getting to know you, your employees, your market and your business.

We’ll check your business and identify potential revenue opportunities, productivity opportunities, operational opportunities and market share opportunities. We’ll consider industry best practice and current market trends and align your business with them. We’ll establish a short and long term strategic plan for you and your business.

We’ll work with you in developing and implementing systems and operational structures that support your business plan and can develop and grow with your business. We’ll hold you to account and consistently measure your business against your business plan and work with you in keeping your business on track. What’s more, we’ll be your safety net.